Building online outreach and social media presence
The media landscape is changing at an accelerating pace, with new tools, tactics and strategies driving that change. New media tools aren't just add-ons: they comprise a fast-moving revolution in the way Americans communicate. However, these powerful tools are adding to the spectrum of communication techniques, not simply replacing more established practices. That is a critical difference in our approach: We blend new media and online tactics with more traditional techniques in a mixture that's customized for each client's communications effort. It's a more time-intensive approach, but it means client money is better spent and their goals are more likely to be reached. We've built or expanded the online programs of dozens of corporate and issue advocacy clients, including: building Twitter followings, designing email campaigns, producing online videos, creating blogstorms, running online fundraising efforts, and building and auditing websites.
Team
Brian Willis
Amy KennedyCase Studies
- Helping to Achieve a Landmark Federal Policy Goal The Challenge: The Solar Energy Industries Association…more
- Breaking Through on an International Stage The Challenge: The solar industry used the…more
- Building Corporate Momentum The Challenge: Sungevity, a solar installation and…more
- Shifting Solar Industry Coverage Away from the Negative Solyndra Story to a Positive Jobs Story The Challenge: When The Solar Foundation (TSF)…more
